Between plains, lake, and mountain
The revival of an iconic station
While Destination Owl’s Head is a ski resort that greatly values its past, the resort is now turning to the values sought by tomorrow’s customers. To do so, major investments were needed, in particular to upgrade and modernize equipment, in line with the vision of a 21st century station.
The Owl's Head Habitat project
Owl's Head Habitat consists of three main areas: EAST, located on the shores of Lake Memphremagog, CENTRAL, in the heart of the mountain, and WEST, which includes the northwestern portion of the property, all the way to the golf course. This vision of development potential is subdivided into three phases: short term (1 to 5 years), medium term (3 to 8 years) and long term (7 to 10 years).
Positioning of the destination
To preserve the soul of the location, Destination Owl’s Head is positioned in the category of “soft resorts.” By definition, a “soft resort” is designed to become part of its environment rather than transforming it. It aims for tranquility, meaning equitable use of the land, low noise level activities and events, as well as a higher number of accommodation options compared to little-to-no offering in retail businesses.
“Owl’s Head has become a 4-season resort, renowned for its quality and being people-centred, inclusive, and in harmonious balance with an exceptional environment that boasts the unique combination of lake, plain, and mountain.”
Destination Owl’s Head is overflowing with one-of-a-kind features and assets that set it apart from other resorts:
The sharp peak of the mountain is one of the distinctive features that make Owl’s Head famous. The top of the summit provides visitors with a 360-degree panorama of the region and the vast expanse of Lake Memphremagog.
Owl’s Head boasts a unique environment combining lake, mountain, and plain. These three distinct geographical environments contribute to making Owl’s Head an exceptional location, in addition to offering visitors the opportunity to practise a host of sporting activities all year round.
Owl’s Head has been developed by a family, for families. This warm spirit is conveyed not only through the environment, but also through its workers, giving Owl’s Head a special soul that continues to grow generation after generation.
The relief of the Eastern Townships is quite unusual. Typical architecture, rural landscapes, and mountainous profiles come together in perfect harmony to create a happy marriage encouraging the discovery and preservation of its environment. Owl’s Head embraces these values which make the Eastern Townships a rich, enchanting region.
Combined, these assets put Owl’s Head in a class of its own as a resort and they have solidified its branding over the years. The ongoing relaunch operation in recent years aims to continue and reinforce this brand image which has made it the renowned Destination Owl’s Head.
The Master Development Plan
A Master Development Plan has been produced and is frequently updated by Development Owl’s Head’s Board of Administration, with the support of the municipality of Potton and its community. As a result, a unique citizen participation approach has been implemented to constitute this master plan, all in a clearly established vision of real estate development for the short, medium, and long term.